My Fun With Nestles

Nestles. Has lots of feel good stuff.

Recently, Nestles ran a TV ad which - par for the course - portrayed a white male as a bumbling moron,(trying to stuff a mini-refrigerator into an overhead luggage rack on an airplane) while a female, portrayed as an intelligent and self-assured citizen of tomorrow, looked on, smirking and smiling.

Something snapped inside. I guess it was the last straw.

We have all watched for years as our Movies, TV, magazines - everything -   has shown us(white American males) to be idiots, imbeciles, morons, clumsy and simple-minded oafs, while at the same time vicious warmongers, slavers, homophones, bigots, racists and sexists - yet somehow very EVIL and able to destroy the world.

 What the hell... can't be both, can it?

So, I shot an E-mail off to Nestles telling them I was tired of this sort of thing and have accordingly discontinued using any of their products.

I received a very polite reply from their customer relations department, who informed me they have forwarded my comments to their marketing depart, the people responsible for the ad.

As, expected, marketing has been silent as a graveyard. So, I just sent my reply to their reply. I was polite:

* * * * * * * * * * * * * * * * * * *

To    : (deleted), Consumer Response Representative

From: - - - 

Subj : Ref. XXXXXXXX

Thank you for your timely response  As you stated, you sent my comments to your marketing department, where they have been - as I expected - ignored, and most likely trashed. It is the very place where the individuals responsible for your advertising are the very same people who have been consciously and doggedly following a concerted effort by themselves and others of their ilk to denigrate, debase, ridicule and embarrass the average white American male.

Since you are an integral part of the Nestle hierarchy, I have no doubt as to your awareness of this decades long assault directed against American males who are not members of any minority. Like most males, I have generally ignored this barrage of venom and hatred, but as of late I have grown weary of it all.

So...  As I mentioned previously,  I have decided to no longer support companies that allow this sort of conduct by their employees and agents.

I wish you luck with your policy of slapping the faces of 100 million American citizens, many of whom are now  - like me - starting to tire of this endless assault against those very humans that literally created everything you now utilize and enjoy.  

I suspect this kind the communication never reaches the upper echelons of decision-making, particularly when middle management has  personal agendas contrary to the best interests of their employers. It will be most interesting to watch just how long Nestles - or any company -  can continue to prosper with this kind of strategy , one where its advertising attacks fully half of its customer base.

A rather short-sighted and extremely foolish policy in my view, but it's a free country. Nestles can - and will - go their own way, and so will I. 

Thanking you once again, 

 - - -

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I'm certain it won't change a thing, but  at least I got it off my chest. 

As an aside, search "Nestle ads". You will see their advertising is almost exclusively directed towards women. One gets the feeling that the world Nestle exists in has no men, anywhere.